December 12th, 2012
Now that the election is over, it’s time for everyone to get printing again. It’s time to get your business advertisements out. It’s time to make a big push with your business campaigns. We can help with postcards, letterheads, presentation folders, flyers, catalogs, and even custom projects. Call Richard Breene at 818-885-7900 for your printing needs.
July 3rd, 2012
59 B.C.: Acta Diurna the first newspaper is published in Rome.
1556: First monthly newspaper Notizie Scritte published in Venice.
1605: First printed newspaper published weekly in Antwerp called Relation.
1631: The first French newspaper published, the Gazette.
1645: Post-och Inrikes Tidningar is published in Sweden and is still being published today, making it the world’s oldest newspaper.
1690: The first newspaper is published in America, Publick Occurrences.
1702: The first English language daily newspaper is published called the Daily Courant. The Courant was first published (periodical)in 1621.
1704: Considered the world’s first journalist, Daniel Defoe publishs the Review.
1803: First newspapers published in Australia, the Sydney Gazette and New South Wales Advertiser.
1830: Number of newspapers published in the U.S. is 715.
1831: The famous abolitionist newspaper The Liberator is first published by William Lloyd Garrison.
1833: The New York Sun newspaper costs one cent – the beginning of the penny press.
1844: First newspaper published in Thailand.
1848: The Brooklyn Freeman newspaper is first published by Walt Whitman.
1850: P.T. Barnum starts running newspaper ads for Jenny Lind, the “Swedish Nightingale” performances in America.
1851: The Post Office starts offering a special cheap newspaper rate.
1855: First newspaper published in Sierra Leone.
1856: The first full-page newspaper ad is published in the New York Ledger. Large type newspaper ads are made popular by photographer Mathew Brady. Machines now mechanically fold newspapers.
1860: A “morgue” in newspaper terms means an archive. The New York Herald starts the first morgue.
1864: William James Carlton of J. Walter Thompson Company begins selling advertising space in newspapers. The J. Walter Thompson Company is the longist running American advertising agency.
1867: The first double column advertising appears for the department store Lord & Taylor.
1869: Newspaper circulation numbers published by George P. Rowell in the first Rowell’s American Newspaper Directory.
1870: Number of newspapers published in the U.S. is 5,091.
1871: First newspaper published in Japan – the daily Yokohama Mainichi Shimbun. Famous newspaper interview with explorer Stanley Livingston published.
1873: First illustrated daily newspaper published in New York.
1877: First weather report with map published in Australia. The Washington Post newspaper first publishes with a circulation of 10,000 and a cost of 3 cents per paper.
1879: The benday process improves newspapers. The first whole page newspaper ad placed by an American department store (John Wanamaker) is run.
1880: First halftone photograph (Shantytown) published in a newspaper.
1885: Newspapers are delivered daily by train.
1887: The San Francisco Examiner published.
1893: The Royal Baking Powder Company becomes the biggest newspaper advertiser in the world.
1903: The first tabloid style newspaper, the Daily Mirror is pblished.
1931: Newspaper funnies now include Plainclothes Tracy starring Dick Tracy.
1933: A war breaks out between the newspaper and radio industries. American newspapers try to force the Associated Press to terminate news service to radio stations.
1954: There are more radios than there are daily newspapers.
1955: Teletypesetting is used for newspapers.
1967: Newspapers use digital production processes and began using computers for operations.
1971: Use of offset presses becomes common.
1977: First public access to archives offered by Toronto Globe and Mail.
2007: There are now 1,456 daily newspapers in the United States alone, selling 55 million copies a day.
2009: This was the worst year in decades as far as advertising revenues for newspapers. However, newspapers are moving into online internet versions.
July 3rd, 2012
618 to 906: T’ang Dynasty – the first printing is done in China using ink on carved wooden blocks begins to make multiple transfers of an image to paper.
868: The Diamond Sutra is printed.
1241: Koreans print books using movable type.
1300: The first use of wooden type in China.
1309: Europeans first make paper. However, the Chinese and Egyptians had started making paper centuries previous.
1338: First papermill opened in France.
1390: First papermill opened in Germany.
1392: Foundries that can produce bronze type are opened in Korea.
1423: In Europe block printing is used to print books.
1452: In Europe, metal plates are first used in printing. Gutenberg begins printing the Bible which he finishes in 1456.
1457: First color printing by Fust and Schoeffer.
1465: Drypoint engravings invented by Germans.
1476: William Caxton begins using a Gutenberg printing press in England.
1477: Intaglio is first used for book illustration for a Flemish book called Il Monte Sancto di Dio.
1495: First papermill opened in England.
1501: Italic type first used.
1550: Wallpaper introduced in Europe.
1605: First weekly newspaper published in Antwerp.
1611: King James Bible published.
1660: Mezzotint invented in Germany.
1691: First papermill opened in the American colonies.
1702: Multi-colored engraving invented by German Jakob Le Blon. The first English language daily newspaper is published called the Daily Courant.
1725: In Scotland stereotyping invented by William Ged.
1800: Iron printing presses invented.
1819: Rotary printing press invented by Napier.
1829: Embossed printing invented by Louis Braille.
1841: Type-composing machine invented.
1844: Electrotyping invented.
1846: Cylinder press invented by Richard Hoe. Cylinder press can print 8,000 sheets an hour.
1863: Rotary web-fed letterpress invented by William Bullock.
1865: Web offset press can print on both sides of paper at once.
1886: Linotype composing machineinvented by Ottmar Mergenthaler.
1870: Paper is now mass-manufactured from wood pulp.
1878: Photogravure printing invented by Karl Klic.
1890: Mimeograph machine introduced.
1891: Printing presses can now print and fold 90,000 4-page papers an hour. Diazotype invented (print photographs on fabric).
1892: 4-color rotary press invented.
1904: Offset lithography becomes common. The first comic book is published.
1907: Commercial silk screening invented.
1947: Phototypesetting made practical
June 28th, 2011
Engraved texts: 2nd – 8th century AD
The emperor of China commands, in AD 175, that the six main classics of Confucianism be carved in stone. His purpose is to preserve them for posterity in what is held to be authentic version of the text. But his enterprise has an unexpected result.
Confucian scholars are eager to own these important texts. Now, instead of having them expensively written out, they can make their own copies. Simply by laying sheets of paper on the engraved slabs and rubbing all over with charcoal or graphite, they can take away a text in white letters on a black ground – a technique more familiar in recent centuries in the form of brass-rubbing.
Subsequent emperors engrave other texts, until quite an extensive white-on-black library can be acquired. It is a natural next step to carve the letters in a raised form (and in mirror writing) and then to apply ink to the surface of the letters. When this ink is transferred to paper, the letters appear in black (or in a colour) against the white of the paper – much more pleasant to the eye than white on black.
But it is the Buddhists, rather than the Confucians, who make the breakthrough.
April 13th, 2011
Tri-fold brochure printing is the centerpiece of many marketing strategies for good reason: it works! Customers are accustomed to navigating through a trifold brochure and are familiar with the layout. One of the reasons this format is so successful is that it allows your business to tell a story and guide a customer through its sales presentation.
This means that your brochure printing and design are vital to the success of this marketing format. Poorly designed tri-fold brochures can confuse or even frustrate customers. So, consider some of these tips and tricks for your tri-fold brochure printing.
Simply put, the design of your front panel will make or break any tri-fold brochure printing project. If the customer does not understand your products and services or what benefits you can bring to them, why would they reach for the brochure? Make sure the front panel engages the customer with images that communicate your company’s core competencies.
Tell a story
Your brochure should guide your customers through a story or process. Whether you are communicating your business’s basic products and services or explaining a specific product or service, use the natural flow of a tri-fold to tell your story one panel at a time.
Each panel can work as its own separate storyboard, but sometimes you need to separate ideas, products, or services on a per panel basis. Use separation lines or other graphical elements so your customer can clearly tell that you are discussing a different idea, product, or service. This will help the reader follow along much more clearly and also allow them to simply pick and choose what information they want to read.
Trifold brochure printing can present a number of design challenges, but keeping your customer in mind can help you avoid brochures that are difficult to read. Use a front panel that really grabs their attention, tell a story across each panel, and separate different elements with lines or other graphics. Keeping these principles in mind can help you make sure that your brochure printing effectively drives sales.
Please call Richard Breene 818-885-7900 for your custom printng price quote.
April 13th, 2011
Catalog Printing Guide
For building your customer base or for revealing new products to existing customers, catalogs are the perfect tool. Your design must be incredibly impressive for prospects to even want to open your catalog, so spend the time necessary for creating a mailout that pops. Make sure that you don’t waste time needing to make changes because of printing requirements which you did not heed or know. Below is a guide on what to consider in catalog printing.
The interior pages of your catalog can be either uncoated or gloss text/book weight and look great while also saving you money. Although you could use the same paper type for the cover, a heavy cover stock will look more professional. A 10lb. glossy paper cover is both sturdy and sends the message that your company and products are high class.
Size and Page Count
When choosing the size and page count, take into account the amount of space needed for including your information. With the variety of formats available, it is important to use a template so that your catalogs follow proper bleed specifications and page sequence.
A computer screen displays color differently than does ink on paper. Web designers use the RGB color scheme because red, green, and blue are the primary colors of light, which is what is seen on a monitor. CMYK (cyan, magenta, yellow and black for a richer tone) are the primary colors of ink, which is what a catalog printing company uses. Purchase a printed CMYK color chart and calibrate your screen with your graphic design software so that your color choice is more accurate.
You could have your catalog printing company deliver the order to your office and then label and mail each catalog yourself. Or, you could use the mailing services provided by your printer. Delivering catalogs directly from the press to the door of your customers saves valuable time, something that is necessary when you have deadline to meet.
Talk with your printer or other mailing service to find out the various mailing costs of catalog sizes and weights. Also, you will need to know and make room for the placement of mailing information. A quick consultation for postal regulations will help you to avoid timely and costly setbacks.
Finally, ordering a printed proof will give you an exact copy of the final product, as opposed to an electronic proof. The physical proof will allow you to see your catalog through the eyes of the customer, allowing for a more thorough proofread.
Get a quote on your next catalog project from Richard Breene. Contact me: 818-885-7900 PST http://www.BreeneGraphics.com
March 1st, 2011
Looking for a printing company in Chatsworth, CA 91311. Have you heard of Richard Breene, of Breene Graphics Printing Services ? His company has been in the printing business for over 57 years. Custom quality printing at reasonable prices. Feel free to give them a call for your next printing project. 818-885-7900
March 1st, 2011
Have you ever wanted to print your own custom Puzzle ? Richard Breene, of Breene Graphics Printing Services in Los Angeels has the answer for you ! Custom short run puzzle printing. These make great promtional printing items for your company, as well as great gifts. If you are in need of custom printing services in Los Angeles, please feel free to contact Richard Breene, of Breene Graphics. They have been in the Los Angeles Printing Services business for over 57 years !
February 7th, 2011
Large Format Printing for Brochures
Most people design their brochures on the standard 8.5 x 11 sheet of paper. This paper size is popular for many reasons: most offices have an abundance of this size of paper, it’s easy to design in a word processor, and most people are unfamiliar with other sizes of paper that can be used. This article discusses some different paper sizes and ways you can take advantage of large format printing for your brochures.
Some of the large format paper sizes include:
- 8.5 x 14
- 11 x 17
- 11 x 25.375 (generally tri-folds to 8.5×11)
- 11 x 33.75 (generally folds to 4 panels, finishing at 8.5×11)
Brochure large format printing advantages
More room for information – With the extra space, you can fit more graphics, pictures, and product information. Once you have begun to work with these large format paper sizes, you’ll start to feel cramped for space. These larger formats give you considerably more room for design and information.
Folding options – Large format printing can allow you to try a number of different folds and options that may not work on standard paper sizes. For example, double gate folds, roll folds, and accordion folds are just a few examples of options for folding that might make your standard 8.5 x 11 paper size too small for a practical brochure.
Bold presentation – Large format brochures make for a bold presentation. When your competitor has a standard 8.5 x 11 tri-fold brochure design, and you hand out a large format brochure, it says something about your company.
Brochure large format printing disadvantages
Depending on your needs, large format printing for brochures can create options and improve your presentation. While there are additional costs, the bigger impression that you can make with a bigger brochure can easily be worth these costs.
Get a quote for your large brochure printing projects. http://www.BreeneGraphics.com
February 7th, 2011
Improving Your Printing Projects, by Richard Breene
There are simple, inexpensive ways to improve any printing project, whether it’s brochure printing, postcard printing, or newsletter printing. Using any of these tricks or a combination of them will help increase the appeal of your document and attract attention from your target audience.
Spelling and Grammar
The use of correct spelling and grammar can apparently not be emphasized frequently enough since so many brochures and newsletters are still printed with spelling and grammar mistakes! Taking a break before proofreading your brochure will help you take a fresh look at the content. Alternatively, you can ask a coworker to read over it. Double check any instances of “your” and “there” and other commonly misspelled words for accuracy. Use the “Find” function (usually ctrl + F) to look up specific words and review for grammar mistakes.
Clean up the Clutter
If you are worried your postcard or brochure printing is too crowded, then the chances are high that it is. Clean out the clutter: make sure everything in your document pertains to the purpose and message. Statements about your products or services should be emphatic, well-informed, and knowledgeable. Do not let indecision or doubt into your marketing materials; make sure that all of your text conveys confident assurance in addition to being on point.
Color Outside the Lines
Capturing the attention of readers is the main goal of all marketing materials. A great way to do that is to consider how you can modify your design to make the most of position, text, etc. One stunning way to create an irresistible brochure printing cover is to let your title or image go to the edge of the panel. With an image, stretch it into the bleed zone, beyond the trim lines, but with your title be careful about how close to the edge you get since some of the letters may get cut off.
Highlight important changes. Create impact by inverting the normal black type on white background to white type in a black background. Small types may not print well using this technique, so check with your printer beforehand. Usually the font needs to be over 8 point to use this attention grabbing format in your postcard or brochure printing.
No matter your printing project, the tricks above will bring the improvements you need to get better results. Remember, though, to always keep track of your brochure or poster results so that you know what works and what is a flop. Make changes as necessary to your designs until you start getting the ROI that you desire, and eventually you will have a tight marketing plan that runs like a money-making machine!