The emperor of China commands, in AD 175, that the six main classics of Confucianism be carved in stone. His purpose is to preserve them for posterity in what is held to be authentic version of the text. But his enterprise has an unexpected result.

Confucian scholars are eager to own these important texts. Now, instead of having them expensively written out, they can make their own copies. Simply by laying sheets of paper on the engraved slabs and rubbing all over with charcoal or graphite, they can take away a text in white letters on a black ground – a technique more familiar in recent centuries in the form of brass-rubbing.

Subsequent emperors engrave other texts, until quite an extensive white-on-black library can be acquired. It is a natural next step to carve the letters in a raised form (and in mirror writing) and then to apply ink to the surface of the letters. When this ink is transferred to paper, the letters appear in black (or in a colour) against the white of the paper – much more pleasant to the eye than white on black.

But it is the Buddhists, rather than the Confucians, who make the breakthrough.
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This means that your brochure printing and design are vital to the success of this marketing format.  Poorly designed tri-fold brochures can confuse or even frustrate customers.  So, consider some of these tips and tricks for your tri-fold brochure printing.

Front panel
Simply put, the design of your front panel will make or break any tri-fold brochure printing project.  If the customer does not understand your products and services or what benefits you can bring to them, why would they reach for the brochure?  Make sure the front panel engages the customer with images that communicate your company’s core competencies.

Tell a story
Your brochure should guide your customers through a story or process.  Whether you are communicating your business’s basic products and services or explaining a specific product or service, use the natural flow of a tri-fold to tell your story one panel at a time.

Separating lines
Each panel can work as its own separate storyboard, but sometimes you need to separate ideas, products, or services on a per panel basis.  Use separation lines or other graphical elements so your customer can clearly tell that you are discussing a different idea, product, or service.  This will help the reader follow along much more clearly and also allow them to simply pick and choose what information they want to read.

Summary
Trifold brochure printing can present a number of design challenges, but keeping your customer in mind can help you avoid brochures that are difficult to read.  Use a front panel that really grabs their attention, tell a story across each panel, and separate different elements with lines or other graphics.  Keeping these principles in mind can help you make sure that your brochure printing effectively drives sales.

Please call Richard Breene 818-885-7900 for your custom printng price quote.

For building your customer base or for revealing new products to existing customers, catalogs are the perfect tool. Your design must be incredibly impressive for prospects to even want to open your catalog, so spend the time necessary for creating a mailout that pops. Make sure that you don’t waste time needing to make changes because of printing requirements which you did not heed or know. Below is a guide on what to consider in catalog printing.

Paper Type
The interior pages of your catalog can be either uncoated or gloss text/book weight and look great while also saving you money. Although you could use the same paper type for the cover, a heavy cover stock will look more professional. A 10lb. glossy paper cover is both sturdy and sends the message that your company and products are high class.

Size and Page Count
When choosing the size and page count, take into account the amount of space needed for including your information. With the variety of formats available, it is important to use a template so that your catalogs follow proper bleed specifications and page sequence.

Colors
A computer screen displays color differently than does ink on paper. Web designers use the RGB color scheme because red, green, and blue are the primary colors of light, which is what is seen on a monitor. CMYK (cyan, magenta, yellow and black for a richer tone) are the primary colors of ink, which is what a catalog printing company uses. Purchase a printed CMYK color chart and calibrate your screen with your graphic design software so that your color choice is more accurate.

Direct Mail
You could have your catalog printing company deliver the order to your office and then label and mail each catalog yourself. Or, you could use the mailing services provided by your printer. Delivering catalogs directly from the press to the door of your customers saves valuable time, something that is necessary when you have deadline to meet.

Mailing Costs
Talk with your printer or other mailing service to find out the various mailing costs of catalog sizes and weights. Also, you will need to know and make room for the placement of mailing information. A quick consultation for postal regulations will help you to avoid timely and costly setbacks.

Proof
Finally, ordering a printed proof will give you an exact copy of the final product, as opposed to an electronic proof. The physical proof will allow you to see your catalog through the eyes of the customer, allowing for a more thorough proofread.

Get a quote on your next catalog project from Richard Breene. Contact me: 818-885-7900 PST  http://www.BreeneGraphics.com

Most people design their brochures on the standard 8.5 x 11 sheet of paper.  This paper size is popular for many reasons: most offices have an abundance of this size of paper, it’s easy to design in a word processor, and most people are unfamiliar with other sizes of paper that can be used.  This article discusses some different paper sizes and ways you can take advantage of large format printing for your brochures.

Some of the large format paper sizes include:

• 8.5 x 14
• 11 x 17
• 11 x 25.375 (generally tri-folds to 8.5×11)
• 11 x 33.75 (generally folds to 4 panels, finishing at 8.5×11)

Brochure large format printing advantages

• More room for information – With the extra space, you can fit more graphics, pictures, and product information.  Once you have begun to work with these large format paper sizes, you’ll start to feel cramped for space.  These larger formats give you considerably more room for design and information.
• Folding options – Large format printing can allow you to try a number of different folds and options that may not work on standard paper sizes.  For example, double gate folds, roll folds, and accordion folds are just a few examples of options for folding that might make your standard 8.5 x 11 paper size too small for a practical brochure.
• Bold presentation – Large format brochures make for a bold presentation.  When your competitor has a standard 8.5 x 11 tri-fold brochure design, and you hand out a large format brochure, it says something about your company.

• Extra cost – Since you’re using more paper, you can expect additional costs.
• Limitations – Not all printers will be able to handle these large format paper sizes.  While most printing firms can handle these larger format paper sizes, it’s worth asking to be sure.

Final thoughts
Depending on your needs, large format printing for brochures can create options and improve your presentation.  While there are additional costs, the bigger impression that you can make with a bigger brochure can easily be worth these costs.

Get a quote for your large brochure printing projects.  http://www.BreeneGraphics.com

There are simple, inexpensive ways to improve any printing project, whether it’s brochure printing, postcard printing, or newsletter printing. Using any of these tricks or a combination of them will help increase the appeal of your document and attract attention from your target audience.

Spelling and Grammar
The use of correct spelling and grammar can apparently not be emphasized frequently enough since so many brochures and newsletters are still printed with spelling and grammar mistakes! Taking a break before proofreading your brochure will help you take a fresh look at the content. Alternatively, you can ask a coworker to read over it. Double check any instances of “your” and “there” and other commonly misspelled words for accuracy. Use the “Find” function (usually ctrl + F) to look up specific words and review for grammar mistakes.

Clean up the Clutter
If you are worried your postcard or brochure printing is too crowded, then the chances are high that it is. Clean out the clutter: make sure everything in your document pertains to the purpose and message. Statements about your products or services should be emphatic, well-informed, and knowledgeable. Do not let indecision or doubt into your marketing materials; make sure that all of your text conveys confident assurance in addition to being on point.

Color Outside the Lines
Capturing the attention of readers is the main goal of all marketing materials. A great way to do that is to consider how you can modify your design to make the most of position, text, etc. One stunning way to create an irresistible brochure printing cover is to let your title or image go to the edge of the panel. With an image, stretch it into the bleed zone, beyond the trim lines, but with your title be careful about how close to the edge you get since some of the letters may get cut off.

Invert Font
Highlight important changes. Create impact by inverting the normal black type on white background to white type in a black background. Small types may not print well using this technique, so check with your printer beforehand. Usually the font needs to be over 8 point to use this attention grabbing format in your postcard or brochure printing.

No matter your printing project, the tricks above will bring the improvements you need to get better results. Remember, though, to always keep track of your brochure or poster results so that you know what works and what is a flop. Make changes as necessary to your designs until you start getting the ROI that you desire, and eventually you will have a tight marketing plan that runs like a money-making machine!