Catalog Printing Guide
For building your customer base or for revealing new products to existing customers, catalogs are the perfect tool. Your design must be incredibly impressive for prospects to even want to open your catalog, so spend the time necessary for creating a mailout that pops. Make sure that you don’t waste time needing to make changes because of printing requirements which you did not heed or know. Below is a guide on what to consider in catalog printing.
The interior pages of your catalog can be either uncoated or gloss text/book weight and look great while also saving you money. Although you could use the same paper type for the cover, a heavy cover stock will look more professional. A 10lb. glossy paper cover is both sturdy and sends the message that your company and products are high class.
Size and Page Count
When choosing the size and page count, take into account the amount of space needed for including your information. With the variety of formats available, it is important to use a template so that your catalogs follow proper bleed specifications and page sequence.
A computer screen displays color differently than does ink on paper. Web designers use the RGB color scheme because red, green, and blue are the primary colors of light, which is what is seen on a monitor. CMYK (cyan, magenta, yellow and black for a richer tone) are the primary colors of ink, which is what a catalog printing company uses. Purchase a printed CMYK color chart and calibrate your screen with your graphic design software so that your color choice is more accurate.
You could have your catalog printing company deliver the order to your office and then label and mail each catalog yourself. Or, you could use the mailing services provided by your printer. Delivering catalogs directly from the press to the door of your customers saves valuable time, something that is necessary when you have deadline to meet.
Talk with your printer or other mailing service to find out the various mailing costs of catalog sizes and weights. Also, you will need to know and make room for the placement of mailing information. A quick consultation for postal regulations will help you to avoid timely and costly setbacks.
Finally, ordering a printed proof will give you an exact copy of the final product, as opposed to an electronic proof. The physical proof will allow you to see your catalog through the eyes of the customer, allowing for a more thorough proofread.
Get a quote on your next catalog project from Richard Breene. Contact me: 818-885-7900 PST http://www.BreeneGraphics.com